Vita Go

For this project, we set out to champion packaging design that is for everyone, embracing inclusivity at every stage of the design and manufacturing process. We committed to recognizing and incorporating diverse perspectives, ensuring equal opportunities for all. By advocating for universal design, our final aim was to inspire the industry to create packaging that is not only easy to use but also accompanied by information that is accessible, clear, and user-friendly. We also emphasized practicing the full packaging development cycle, from ideation to completion: structural design, graphic design, prototyping, 3D rendering, and both written and oral presentations.

Vita Go is a modern and sustainable multivitamin product, innovatively packaged in a convenient travel-sized format that breaks away from the industry norm of plastic pill bottles. My teammate and I envisioned a packaging design that goes beyond innovation: it represents a commitment to a healthier future for both consumers and the environment. Our aim was to make getting daily vitamins simpler and more accessible, eliminating the hassle of buying and managing individual plastic bottles of vitamins. The project was chosen for Design Unknown Future, an exhibition at our school, where we showcased it to the whole Creative School.